What’s your Trojan Horse?

Have you ever thought about how certain adverts appear in your social media feed or why Youtube has so many video adverts? These are all signs of the current digital marketing trends.

Members of our marketing team attended a workshop hosted by Digitlab. With a focus on digital storytelling and digital marketing, the event kicked off with a session on video and storytelling. The elements of the story were likened to a Trojan horse. A story is a means to get people’s attention and the message is embedded in the story. All good stories also have a clear beginning and end. Video is one of the growing trends in digital marketing trends and the session progressed.

Virtual reality is another trend that is becoming more predominant as a sales strategy. Businesses can create an online virtual reality experience which allows customers to see what the product or service will be like.

Programmatic buying using data to drive specific products to customers by gathering data on their interests and needs through their interactions.

This leads us on to big brands which are the brands what collect this data by enabling people to interact on their platform, and thus gather data based on people’s behaviour.

Finally AI, or artificial intelligence, is using technology to mimic human intelligence to allow marketers the opportunity to reach segmented audiences through using AI. For example, AI can analyse people’s search patterns on search engines to allow marketers to place their adverts for maximum exposure. Chat functions on websites are also an example AI.

Digital trends are increasingly a part of marketing, and recognising this and taking advantage of the trends can only be helpful to any marketer.