To communicate effectively with your customers, it’s important to understand their preferences and your history together. This requires recording and tracking information before, during and after the sales cycle.
How ResRequest fits into your customer management strategy
As your central reservation and property management solution, ResRequest forms a key part of the sales and service cycle and offers a number of contact features that can be incorporated in your customer relationship strategy.
When your customer books and travels with you, a reservation is created in ResRequest, this links the customer to the booking and a transaction history is established. Over time, detailed contact information can be recorded in ResRequest, and sales, marketing and operations teams can incorporate this information into their customer strategy to effectively reach and engage customers.